Hey Guys....
Need a serious suggestion.....I work for a reputed financial institution. One of days in a week, I need to make a cold calls to get the customer's business. I hate doing it coz I can not come up with a good script to have a customer attention.....any sajha intelectuals (did i spell that right?) who can suggest me any books or do you guys have any general script that I can twist and turn to make it my way.....
your help will be highly appreciated.

Ram Prasad.

P.S.....SERIOUS SUGGESTIONs ONLY PLEASE

this is an excellent book for folks in sales. It worked for me when once upon a time i used to make cold calls. G' luck

Book Name:If You're Not Out Selling, You're Being Outsold
by Michael St. Lawrence, Steve Johnson

you can find it in Amazon.com. The title is very corny but the content is great.. enjoy !! Steve Johnson is a sales consultant for MSDW.

g'luck

Well, it depends on what kind of a sales pitch you have and what kind of a clientele you are catering to - high net worth, institutional, retail, etc.
But, I saw this show on David Bach, a very reputed financial advisor, a few weeks ago. In pitching his retirement plan for a client, the question he asked was " Ms. X, when you retire, would you like to be a woman who lives on early bird meals or would you like have breakfast in NY and fly to Paris for dinner?" I thought that this was a great way to start the conversation.
David Bach has also written a book called "Automatic Millionaire," which might be helpful for you to read.

Thanks Lovaboy for your input.......Rosie....u r smart.....i commend u on what u have commented here.....reading ur replies in any threads make me respect u more....

Lovaboy...thanks for the name of the book.....and thank you Rosie as well....

Nice one Rosie, more power to you if you still find smucks that fall for a sleazy 'used car sales' pitch like that. Bottom line is that the 'pitch' is gonna depend on what youre selling, whether a product or a service, or both. The prospect needs to hear that you have a solution to a problem that they didnt even know existed, so the pitch has to be two fold, first create a problem then fix it. Asking questions 'out of the box' that makes the prospect think in their mind, "hmm, Ive never thought of it that way," Trust me, there are 50 other sales smucks like you calling and trying to sell them crap on a daily basis, why should you be any different......There are also many books written on SPIN selling, which is a very subtle yet effective way of pitching a product or service..Good luck.

RamPrasad, thank you so much for your your encouraging words. I really appreciate it.

Banduk & Gulab, I do not have much knowledge about the automobile industry, but I follow the financial industry pretty close, although I am in Economics consulting myself. Interesting thoughts, you have over there.